Market Segmentation: How to Do It and How to Profit from It

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Market Segmentation: How to Do It and How to Profit from It
Authors: McDonald
Year: 2013
Publisher: John Wiley & Sons
Language: english
ISBN 13: 9781118432730
ISBN 5391118432738
Categorie: Sales and Marketing
Pages: 512 / 514
Edition: Revised 4th Edition

Availability: 5000 in stock

SKU: 9781118432730 Category:

Market Segmentation: How to Do It and How to Profit from It McDonald, Malcolm, Dunbar, Ian

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreary, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six. �Read more… Abstract: Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students. �Read more… Categories:
Business & Economics – Sales & Marketing
Year:
2013
Edition:
Revised 4th Edition
Publisher:
John Wiley & Sons
Language:
english
Pages:
512 / 514
ISBN 10:
1118432738
ISBN 13:
9781118432730
File:
24 MB

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