Market Research: The Process, Data, and Methods Using Stata

$9.99

Market Research: The Process, Data, and Methods Using Stata
Authors: Erik Mooi
Year: 2018
Publisher: Springer Singapore
Language: english
ISBN 13: 9789811052187
ISBN 5389811052182
Categorie: Sales and Marketing
Pages: 429
Edition: 1

Availability: 5000 in stock

SKU: 9789811052187 Category:

Market Research: The Process, Data, and Methods Using Stata Erik Mooi, Marko Sarstedt, Irma Mooi-Reci

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

Categories:
Business & Economics – Sales & Marketing
Year:
2018
Edition:
1
Publisher:
Springer Singapore
Language:
english
Pages:
429
ISBN 10:
9811052182
ISBN 13:
9789811052187
Series:
Springer Texts in Business and Economics
File:
11.31 MB

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