Magical Capitalism 1st Edition


Magical Capitalism 1st Edition
Authors: Brian Moeran
Year: 2018
Publisher: Springer International Publishing;Palgrave Macmillan
Language: english
ISBN 13: 9783319743974
ISBN 10: 331974397X
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: 1st ed.

Availability: 5000 in stock

SKU: 9783319743974 Categories: ,

Magical Capitalism Brian Moeran, Timothy de Waal Malefyt
This volume of essays examines the ways in which magical practices are found in different aspects of contemporary capitalist societies. From contract law to science, by way of finance, business, marketing, advertising, cultural production, and the political economy in general, each chapter argues that the kind of magic studied by anthropologists in less developed societies – shamanism, sorcery, enchantment, the occult – is not only alive and well, but flourishing in the midst of so-called ‘modernity’. Modern day magicians range from fashion designers and architects to Donald Trump and George Soros. Magical rites take place in the form of political summits, the transformation of products into brands through advertising campaigns, and the biannual fashion collections shown in New York, London, Milan and Paris. Magical language, in the form of magical spells, is used by everyone, from media to marketers and all others devoted to the art of ‘spin’.
While magic may appear to be opposed to systems of rational economic thought, Moeran and Malefyt highlight the ways it may in fact be an accomplice to it.
Business & Economics – Sales & Marketing
1st ed.
Springer International Publishing;Palgrave Macmillan
ISBN 10:
ISBN 13:
96 MB


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Magical Capitalism 1st Edition

Availability: 5000 in stock