Lead with a Story: A Guide to Crafting Business Narratives That Captivate Convince and Inspire

$9.99

Lead with a Story: A Guide to Crafting Business Narratives That Captivate Convince and Inspire
Authors: Paul Smith
Year: 2012
Publisher: AMACOM
Language: english
ISBN 13: 9780814420300
ISBN 999814420303
Categorie: Responsibility and Business Ethics
Pages: 288 / 289
Edition: 7.11.2012

Availability: 5000 in stock

SKU: 9780814420300 Category:

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire Paul Smith

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated ”corporate storytellers.” 3M banned bullet points years ago and replaced them with a process of writing ”strategic narratives.” Procter & Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. ”Lead with a Story” contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg’s, Merrill-Lynch, Procter & Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect Categories:
Business & Economics – Responsibility and Business Ethics
Year:
2012
Edition:
2012
Publisher:
AMACOM
Language:
english
Pages:
288 / 289
ISBN 10:
0814420303
ISBN 13:
9780814420300
File:
22 MB

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Lead with a Story: A Guide to Crafting Business Narratives That Captivate Convince and Inspire
$9.99

Availability: 5000 in stock