International Public Relations and Public Diplomacy: Communication and Engagement

$9.99

International Public Relations and Public Diplomacy: Communication and Engagement
Authors: Guy J. Golan
Year: 2015
Publisher: Peter Lang Publishing Inc.
Language: english
ISBN 13: 9781433126888
ISBN 4961433126885
Categorie: Sales and Marketing
Pages: 416 / 468
Edition: 1

Availability: 5000 in stock

SKU: 9781433126888 Category:

International Public Relations and Public Diplomacy: Communication and Engagement Guy J. Golan, Sung-Un Yang, Dennis F. Kinsey

This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.
Categories:
Business & Economics – Sales & Marketing
Society, Politics & Philosophy – Social Sciences
Year:
2015
Edition:
1
Publisher:
Peter Lang Publishing Inc.
Language:
english
Pages:
416 / 468
ISBN 10:
1433126885
ISBN 13:
9781433126888
File:
2.97 MB

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International Public Relations and Public Diplomacy: Communication and Engagement
$9.99

Availability: 5000 in stock