Integrated Marketing Communications: A Global Brand-Driven Approach

$9.99

Integrated Marketing Communications: A Global Brand-Driven Approach
Authors: Kitchen
Year: 2022
Publisher: Palgrave Macmillan
Language: english
ISBN 13: 9783030764159
ISBN 492303076415X
Categorie: Sales and Marketing
Pages: 379
Edition: 2nd ed. 2022

Availability: 5000 in stock

SKU: 9783030764159 Category:

Integrated Marketing Communications: A Global Brand-Driven Approach Kitchen, Philip J., Tourky, Marwa E.

Integrated Marketing Communications: A Global Brand-Driven Approach, 2nd edition presents an integrated and global framework to marketing communications, delivered in a highly readable, cohesive and succinct manner. Co-written by the internationally acclaimed leading experts in the field, Philip Kitchen & Marwa Tourky, this core text explores the best ways to communicate effectively both in the present and in the future. Taking a rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It offers a concise, stimulating approach in its coverage of IMC and combines insightful knowledge of trends in the global marketplace, consumer and stakeholder issues with wider adoption of a consumer-driven perspective, as well as a roadmap through the bewildering maze of marketing communications. Comprehensively updated and revised throughout to take into account recent industry developments, this new edition also offers a plan for brand building post-pandemic. 
This textbook is ideal for upper-level undergraduates and post-graduate students who would benefit from insightful knowledge of key trends and sharp insights into the important theories and considerations around marketing communications and IMC.

Categories:
Business & Economics – Sales & Marketing
Year:
2022
Edition:
2nd ed. 2022
Publisher:
Palgrave Macmillan
Language:
english
Pages:
379
ISBN 10:
303076415X
ISBN 13:
9783030764159
File:
16.27 MB

Reviews

There are no reviews yet.

Be the first to review “Integrated Marketing Communications: A Global Brand-Driven Approach”

Your email address will not be published.

Shopping Cart