Innovation Management and New Product Development 6th edition


Innovation Management and New Product Development
Authors: Paul Trott
Year: 2017
Publisher: Pearson
Language: english
ISBN 13: 9781292133423
ISBN 4871292133422
Categorie: Sales and Marketing
Pages: 672 / 666
Edition: 6th

Availability: 5000 in stock

SKU: 9781292133423 Category:

Innovation Management and New Product Development Paul Trott

Innovation Management and New Product development is an established, text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by practitioners of innovation.   Now in its sixth edition, Innovation Management & New Product Development has been fully revised. Its clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real life challenges and dilemmas, results in a book that brings together the most up-to-date and accessible discussion of the literature in this area, as well as a wealth of examples and illustrations in every chapter.   New to this edition Three new chapters on Entrepreneurship and National Systems of Innovation; Business Models; and Adoption and diffusion. Thoroughly revised and updated chapters including new coverage of process innovation, user driven innovation, and imitation goods. New case studies on Drones, Apple and disposable nappies with sensors as well as updated case studies including 3M, eBay/PayPal and Gore-Tex® New ‘Innovation In Action’ feature in every chapter – practical examples of innovation in action that help you to link theory with practice Online resources available at include PowerPoint slides and an Instructor’s Manual for lecturers.   Aimed at students taking courses in business studies and management, as well as non-specialist courses in other disciplines, this book provides a practical and accessible evidence-based approach to managing innovation in a wide range of contexts, including: manufacturing, services, small to large organisations and the private and public sectors.   About the Author Paul Trott is Professor of Innovation Management at the Business School, University of Portsmouth and Professor of Innovation Management & Entrepreneurship at The Technical University of Delft, The Netherlands. His research is widely cited and is published in many journals including Research Policy, R&D Management, Technovation, International Journal of Innovation Management and Marketing Management.
Business & Economics – Sales & Marketing
672 / 666
ISBN 10:
ISBN 13:
11.13 MB


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