Industry Trends in Cloud Computing: Alternative Business-to-Business Revenue Models

$15.99

Industry Trends in Cloud Computing: Alternative Business-to-Business Revenue Models
Authors: David Dempsey
Year: 2018
Publisher: Palgrave Macmillan
Language: English
ISBN 13: 9783319639949
ISBN 10: 3319639943
Categories: Computers, Applications and Software
Pages: 320 / 319
Edition: 1

Availability: 5000 in stock

SKU: 9783319639949 Categories: ,

Industry Trends in Cloud Computing: Alternative Business-to-Business Revenue Models David Dempsey, Felicity Kelliher
Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new paradigm it is creating for the distribution of computer software applications among business-to-business (B2B) clients. CC enabled SaaS has been fundamentally changing the revenue expectations and business model for the application software industry, and impacting on how SaaS providers pursue, acquire and retain B2B clients. Securing SaaS subscription renewal is critical to the survival and prosperity of this business as attrition can have a significant impact on the financial viability of SaaS businesses based on this model. Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeks to examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business. Categories:
Computers – Applications & Software
Year:
2018
Edition:
1
Publisher:
Palgrave Macmillan
Language:
english
Pages:
227
ISBN 10:
3319639943
ISBN 13:
9783319639949
File:
85 MB

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Industry Trends in Cloud Computing: Alternative Business-to-Business Revenue Models
$15.99

Availability: 5000 in stock