How to Get Published in the Best Marketing Journals

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How to Get Published in the Best Marketing Journals
Authors: David W. Stewart
Year: 2019
Publisher: Edward Elgar Publishing
Language: english
ISBN 13: 9781788113700
ISBN 4641788113705
Categorie: Sales and Marketing
Pages: 328
Edition:

Availability: 5000 in stock

SKU: 9781788113700 Category:

How to Get Published in the Best Marketing Journals David W. Stewart, Daniel M. Ladik

This essential guide, edited by experienced journal editors, is the definitive sourcebook for prospective authors who are seeking direction and advice about developing academic papers in marketing that will have a high probability of publication in the best journals in the discipline. It brings together a wealth of contributors, all of whom are experienced researchers and have been published in the leading marketing journals. More than a dozen and a half current and former editors of marketing journals contributed to this volume, contributing words of wisdom and sage advice for the beginning scholar and experienced writer alike. The book covers such topics as ideation, positioning of papers, review of the literature, discussion of methods, presentation of results, development of theoretical and practical implications and responding to reviewers. Both empirical and conceptual papers are addressed. Individual chapters focus on papers with a behavioral focus, a marketing science focus, a strategy focus, and a public policy focus. This book is an indispensable guide for doctoral students, faculty teaching doctoral courses, individuals early in their career in marketing and scholars who wish to place their work in those journals which have a significant impact on the marketing discipline.
Categories:
Business & Economics – Sales & Marketing
Year:
2019
Publisher:
Edward Elgar Publishing
Language:
english
Pages:
328
ISBN 10:
1788113705
ISBN 13:
9781788113700
File:
7.01 MB

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