Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands

$15.99

Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands
Authors: Mac Cato
Year: 2010
Publisher: Rockport Publishers
Language: english
ISBN 13: 9781592535170
ISBN 10: 1592535178
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: w/jacket

Availability: 5000 in stock

SKU: 9781592535170 Categories: ,

Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands Mac Cato
Unique among branding or creative guideline books, this book examines the enormous influence of both “commercial persuasion” and “societal persuasion” branding—and looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands. Categories:
Business & Economics – Sales & Marketing
Year:
2010
Edition:
Hardcover w/jacket
Publisher:
Rockport Publishers
Language:
english
Pages:
208 / 209
ISBN 10:
1592535178
ISBN 13:
9781592535170
File:
1028 MB

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Go Logo! A Handbook to the Art of Global Branding: 12 Keys to Creating Successful Global Brands
$15.99

Availability: 5000 in stock