Gamification Marketing For Dummies 1st Edition


Gamification Marketing For Dummies 1st Edition
Authors: Chishti
Year: 2020
Publisher: For Dummies
Language: english
ISBN 13: 9781119663973
ISBN 10: 1119663970
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: 1

Availability: 5000 in stock

SKU: 9781119663973 Categories: ,

Gamification Marketing For Dummies Chishti, Zarrar
Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data. Games are fun! That’s why gamification is so successful—customers will jump at the chance to play and win your custom-developed marketing game. You’ll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates. Use games to increase customer engagement and marketing results Learn how to choose or commission the right games for your market Plan and execute a successful gamification strategy Learn from data generated inside your game for valuable market insights From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you. Categories:
Business & Economics – Sales & Marketing
For Dummies
ISBN 10:
ISBN 13:
16.17 MB


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Gamification Marketing For Dummies 1st Edition

Availability: 5000 in stock