Fashion and Film: Moving Images and Consumer Behavior

$15.99

Fashion and Film: Moving Images and Consumer Behavior
Authors: Peter Bug
Year: 2020
Publisher: Springer Singapore
Language: english
ISBN 13: 9789811395420
ISBN 10: 981139542X
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: 1st ed. 2020

Availability: 5000 in stock

SKU: 9789811395420 Categories: ,

Fashion and Film: Moving Images and Consumer Behavior Peter Bug
This book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-store or online. The use of moving images is growing in numbers and in relevance for consumers. Films can be used in various forms by fashion businesses in traditional media like cinema or TV and in modern forms like in social media or moving images in high street stores.
The book provides a data-oriented analysis of the state-of-the-art with certain future outlooks. Additional areas of covering fashion in moving images, such as ‘fashion company identity films’ or ‘fashion and music videos’ are covered in order to get a more complete analysis from a consumer influenced perspective.
Categories:
Business & Economics – Sales & Marketing
Year:
2020
Edition:
1st ed. 2020
Publisher:
Springer Singapore
Language:
english
Pages:
305
ISBN 10:
981139542X
ISBN 13:
9789811395420
Series:
Springer Series in Fashion Business
File:
7.69 MB

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Fashion and Film: Moving Images and Consumer Behavior
$15.99

Availability: 5000 in stock