Factors Driving Social Network Site Usage

$15.99

Factors Driving Social Network Site Usage
Authors: Claus-Peter H. Ernst (auth.)
Year: 2015
Publisher: Gabler Verlag
Language: english
ISBN 13: 9783658099176
ISBN 10: 3658099178
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: 1

Availability: 5000 in stock

SKU: 9783658099176 Categories: ,

Factors Driving Social Network Site Usage Claus-Peter H. Ernst (auth.)
Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc. Categories:
Business & Economics – Sales & Marketing
Year:
2015
Edition:
1
Publisher:
Gabler Verlag
Language:
english
Pages:
123 / 133
ISBN 10:
3658099178
ISBN 13:
9783658099176
File:
23 MB

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Factors Driving Social Network Site Usage
$15.99

Availability: 5000 in stock