Essentials of Services Marketing

$9.99

Essentials of Services Marketing
Authors: Jochen Wirtz
Year: 2018
Publisher: Pearson
Language: english
ISBN 13: 9781292089959
ISBN 4031292089954
Categorie: Sales and Marketing
Pages: 720 / 705
Edition: 3

Availability: 5000 in stock

SKU: 9781292089959 Category:

Essentials of Services Marketing Jochen Wirtz, Christopher H. Lovelock

0 2

Essentials of Services Marketing, 3e, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management. Categories:
Business & Economics – Sales & Marketing
Year:
2018
Edition:
3
Publisher:
Pearson
Language:
english
Pages:
72 705
ISBN 10:
1292089954
ISBN 13:
9781292089959
File:
38.45 MB

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