Essentials of Pricing Analytics: Tools and Implementation with Excel

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Essentials of Pricing Analytics: Tools and Implementation with Excel
Authors: Erik Haugom
Year: 2020
Publisher: Routledge
Language: english
ISBN 13: 9780429345319
ISBN 402429345313
Categorie: Sales and Marketing
Pages: 280 / 291
Edition: 1

Availability: 5000 in stock

SKU: 9780429345319 Category:

Essentials of Pricing Analytics: Tools and Implementation with Excel Erik Haugom

This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price–response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.Online resources for instructors include Excel templates and PowerPoint slides for each chapter.
Categories:
Business & Economics – Sales & Marketing
Year:
2020
Edition:
1
Publisher:
Routledge
Language:
english
Pages:
28 291
ISBN 10:
0429345313
ISBN 13:
9780429345319
Series:
Mastering Business Analytics
File:
19.69 MB

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