Essentials of consumer behavior

$9.99

Essentials of consumer behavior
Authors: Stephens
Year: 2017
Publisher: Routledge
Language: english
ISBN 13: 9781317648840
ISBN 4001317648846
Categorie: Sales and Marketing
Pages: 232 / 233
Edition: 1

Availability: 5000 in stock

SKU: 9781317648840 Category:

Essentials of consumer behavior Stephens, Debra L

Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.
Categories:
Business & Economics – Sales & Marketing
Year:
2017
Edition:
1
Publisher:
Routledge
Language:
english
Pages:
232 / 233
ISBN 10:
1317648846
ISBN 13:
9781317648840
Series:
21st Century Business Management
File:
1.26 MB

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