Engaging Employees through Strategic Communication: Skills Strategies and Tactics

$9.99

Engaging Employees through Strategic Communication: Skills Strategies and Tactics
Authors: Dollins
Year: 2021
Publisher: Routledge
Language: english
ISBN 13: 9781003024118
ISBN 8621003024114
Categorie: Responsibility and Business Ethics
Pages: 272
Edition: 1

Availability: 5000 in stock

SKU: 9781003024118 Category:

Engaging Employees through Strategic Communication: Skills, Strategies, and Tactics Dollins, Mark, Stemmle, Jon
Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy―particularly as they relate to driving change―Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Categories:
Business & Economics – Responsibility and Business Ethics
Year:
2021
Edition:
1
Publisher:
Routledge
Language:
english
Pages:
272
ISBN 10:
1003024114
ISBN 13:
9781003024118
File:
89 MB

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Engaging Employees through Strategic Communication: Skills Strategies and Tactics
$9.99

Availability: 5000 in stock