Doing Research Project in Marketing

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Doing Research Project in Marketing
Authors: Chris Hackley
Year: 2003
Publisher: Routledge 11 New Fetter Lane, London EC4P 4EE
Language: english
ISBN 13: 9780415268950
ISBN 386415268958
Categorie: Sales and Marketing
Pages:
Edition:

Availability: 5000 in stock

SKU: 9780415268950 Category:

Doing Research Project in Marketing Chris Hackley

Obviously, what the world needs is a how-to book that is clearly geared to the interests, talents and skills of the undergraduate or graduate student that covers the introductory material. Now, at last, into the breach strides Chris Hackley with this new text on Doing Interpretive Research. Specifically, Chris provides a carefully crafted, masterfully well-written, expertly constructed, wonderfully useful tutorial to guide the student through the process of understanding and applying the various interpretivistic approaches to marketing, management and consumer research. In essence, Chris tells the story of qualitative or post-positivistic research in a reader friendly way that will endear itself to students even as it prepares them for applications to their own interests and careers. He offers helpful instruction for those eager to adopt approaches likely to lead towards interpretivist epiphanies, qualitative discoveries and post-positivistic insights. Not so much ‘Interpretation For Dummies’, I guess, as a pithy compilation of What You’ve Always Wanted To Know About Interpretivist Methods But Were Afraid To Ask.
Categories:
Business & Economics – Sales & Marketing
Year:
2003
Publisher:
Routledge 11 New Fetter Lane, London EC4P 4EE
Language:
english
ISBN 10:
0415268958
ISBN 13:
9780415268950
File:
708 KB

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