Do It Yourself Advertising and Promotion: How to Produce Great Ads Brochures Catalogs Direct Mail Web Sites and More 3rd Edition

$15.99

Do It Yourself Advertising and Promotion: How to Produce Great Ads Brochures Catalogs Direct Mail Web Sites and More 3rd Edition
Authors: Fred E. Hahn
Year: 2003
Publisher: Wiley
Language: english
ISBN 13: 9780471273509
ISBN 10: 471273503
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: 3

Availability: 5000 in stock

SKU: 9780471273509 Categories: ,

Do It Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More , 3rd Edition Fred E. Hahn
Like many of us running small businesses, I have no choice but to come up with ads, brochures, press releases, etc. myself. This book gives me a systematic way of doing so, and I credit it with saving me a lot of money in missteps. If you follow the guidelines and checklists carefully, you will probably produce advertising and promotional material that at the very least avoids being amateurish, and will probably sell some products. I like that it concisely gives an overview over each of the areas of advertising and promotion. It explains insider terms without being condescending. Any Gripes? If I could afford the “test” runs of 5000 mailing pieces before I made my “real” mailing of many times that, I wouldn’t be reading this book now would I?! But I am probably making excuses for not following their advice on testing advertising, and would be better off if I followed it. The book has been a great help in building my business, and I consult it frequently. Categories:
Business & Economics – Sales & Marketing
Year:
2003
Edition:
3
Publisher:
Wiley
Language:
english
Pages:
357
ISBN 10:
0471273503
ISBN 13:
9780471273509
File:
11 MB

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Do It Yourself Advertising and Promotion: How to Produce Great Ads Brochures Catalogs Direct Mail Web Sites and More 3rd Edition
$15.99

Availability: 5000 in stock