Digital Marketing: Strategy, Implementation and practice

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Digital Marketing: Strategy, Implementation and practice
Authors: Dave Chaffey
Year: 2016
Publisher: Pearson
Language: english
ISBN 13: 9781292077611
ISBN 3791292077611
Categorie: Sales and Marketing
Pages: 729
Edition: 6th

Availability: 5000 in stock

SKU: 9781292077611 Category:

Digital Marketing: Strategy, Implementation and practice Dave Chaffey, Fiona Ellis-Chadwick

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Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.
Dave Chaffey is a digital marketing consultant and publisher of marketing advice site SmartInsights.com. He is a visiting lecturer on marketing courses at Birmingham, Cranfield and Warwick universities and the Institute of Direct Marketing.
Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.
Categories:
Business & Economics – Sales & Marketing
Year:
2016
Edition:
6th
Publisher:
Pearson
Language:
english
Pages:
729
ISBN 10:
1292077611
ISBN 13:
9781292077611
File:
22.25 MB

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