Digital Marketing Strategy: An Integrated Approach to Online Marketing

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Digital Marketing Strategy: An Integrated Approach to Online Marketing
Authors: Simon Kingsnorth
Year: 2016
Publisher: Kogan Page
Language: english
ISBN 13: 9780749474706
ISBN 377074947470X
Categorie: Sales and Marketing
Pages: 344 / 339
Edition: 1

Availability: 5000 in stock

SKU: 9780749474706 Category:

Digital Marketing Strategy: An Integrated Approach to Online Marketing Simon Kingsnorth

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Digital and social media are essential aspects of a marketing department’s function; therefore, it is important that they are integrated into the organization’s wider goals. Uniting digital marketing techniques with business strategy and established marketing models such as the 7 P’s, Porter’s Five Forces, and Customer Lifetime Value, author Simon Kingsnorth demonstrates how to formulate the best strategy for a company.
Rather than presenting a “one size fits all” model, Kingsnorth brings various strategies to life through case studies, charts, illustrations, and checklists. Digital Marketing Strategy covers what digital marketing is, how to budget and forecast, acquisition, personalization, customer service, user experience, content strategy, how to analyze and perform social measurements, and how to structure and present a digital marketing plan in order to win support and funding.

Categories:
Business & Economics – Sales & Marketing
Year:
2016
Edition:
1
Publisher:
Kogan Page
Language:
english
Pages:
344 / 339
ISBN 10:
074947470X
ISBN 13:
9780749474706
File:
11 MB

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