Digital Marketing Strategy: An Integrated Approach to Online Marketing 2nd Edition

$15.99

Digital Marketing Strategy: An Integrated Approach to Online Marketing 2nd Edition
Authors: Simon Kingsnorth
Year: 2019
Publisher: Kogan Page Limited
Language: english
ISBN 13: 9780749498085
ISBN 10: 749498080
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: 2

Availability: 5000 in stock

SKU: 9780749498085 Categories: ,

Digital Marketing Strategy: An Integrated Approach to Online Marketing Simon Kingsnorth
Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updates on marketing automation, messaging and email, online and offline integration, the power of technologies such as AI, plus new data protection and privacy strategies. Accompanied by downloadable templates and resources, Digital Marketing Strategy is an ideal road map for any marketer to streamline a digital marketing strategy for measurable, optimized results. Online resources include practical implementation guides spanning SEO, paid-search, email, lead-generation and more, as well as group activities, which will be regularly updated to equip readers as digital marketing continues to evolve. Categories:
Business & Economics – Sales & Marketing
Year:
2019
Edition:
2
Publisher:
Kogan Page Limited
Language:
english
Pages:
385
ISBN 10:
0749498080
ISBN 13:
9780749498085
File:
19.64 MB

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Digital Marketing Strategy: An Integrated Approach to Online Marketing 2nd Edition
$15.99

Availability: 5000 in stock