Dictionary of Marketing Terms 4th Edition

Dictionary of Marketing Terms Jane Imber, Betsy-Ann Toffler
More than 4,000 marketing-related terms and definitions cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing, market research and testing, pricing, marketing legislation, and much more. Here’s a fact-filled reference guide for small business owners, internet marketers, advertising artists and copywriters, media analysts, business students, sales and marketing managers, and others seeking to understand marketing concepts and applications. Categories:
Business & Economics – Sales & Marketing
Year:
2008
Edition:
4th
Publisher:
Barrons Educational Series, Inc.
Language:
english
Pages:
616
ISBN 10:
0764139355
ISBN 13:
9780764139352
Series:
Barron’s Business Guides
File:
49 MB