Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics

$15.99

Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics
Authors: Stefanie Weiß (auth.)
Year: 2015
Publisher: Gabler Verlag
Language: english
ISBN 13: 9783658086718
ISBN 10: 3658086718
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition: 1

Availability: 5000 in stock

SKU: 9783658086718 Categories: ,

Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics Stefanie Weiß (auth.)
Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation. The hypothesized relationships between consumers’ private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique. Categories:
Business & Economics – Sales & Marketing
Year:
2015
Edition:
1
Publisher:
Gabler Verlag
Language:
english
Pages:
143 / 153
ISBN 10:
3658086718
ISBN 13:
9783658086718
Series:
BestMasters
File:
59 MB

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Determinants of Private Label Attitude: Predicting Consumers’ Brand Preferences Using Psychographics
$15.99

Availability: 5000 in stock