Content is King: writing and editing online Emarketing Essentials


Content is King: writing and editing online Emarketing Essentials
Authors: David Mill
Year: 2005
Language: english
ISBN 13: 9781423722731
ISBN 10: 1423722736
Categories: Business and Economics, Sales and Marketing
Pages: 60

Availability: 5000 in stock

SKU: 9781423722731 Categories: ,

Content is King: writing and editing online (Emarketing Essentials) David Mill
A growing number of information providers are now online, and as a result being able to produce copy that is suitable for an online readership is of increasing importance. In this text the basic principles of copywriting are covered, along with more specific guidance on writing for online sources. The differences between writing for online and offline are highlighted to enable the reader to distinguish between the two and consequently write the best form of copy for the end source.Different sources of online content require different approaches, and therefore the author takes a structured approach, taking each of these channels in turn, for example writing for web sites, writing for email, ezines and newsletters, writing for search engines, and writing for online ads. By approaching each topic individually, specific guidance is provided enabling the reader to be properly equipped with the tools required to write the most appropriate copy for the task in hand. * Helps its readers to write, edit and publish more effective content for the online readership* Addresses B2B issues as well as B2C – this area is often neglected* Set out in a clearly structured style to enable readers to scan the material therefore making the content easily accessible Categories:
Business & Economics – Sales & Marketing
192 / 229
ISBN 10:
ISBN 13:
93 MB


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Content is King: writing and editing online Emarketing Essentials

Availability: 5000 in stock