Consuming Behaviour by John Desmond

$15.99

Consuming Behaviour by John Desmond
Authors: John Desmond
Year: 2002
Publisher: Palgrave Macmillan
Language: english
ISBN 13: 9780333949924
ISBN 10: 230629393
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition:

Availability: 5000 in stock

SKU: 9780333949924 Categories: ,

Consuming Behaviour John Desmond
This text seeks to overcome an imbalance in traditional consumer behavior texts by incorporating biological, sociological, and anthropological theories into the core of the work. The aim is to provide a challenging and interesting book which addresses important issues such as time, space and consumption; consuming needs and values, semiotics, identity, the body, eating disorders and drug-taking. The text looks at consuming behavior in the context of general changes in society through adopting a historical perspective. It seeks to adopt a neutral view of consuming behavior rather than the more traditional adoption of the producers’ perspective, and to look at the contemporary issues affecting consuming behavior in today’s world. Categories:
Business & Economics – Sales & Marketing
Year:
2002
Publisher:
Palgrave Macmillan
Language:
english
Pages:
449
ISBN 10:
0230629393
ISBN 13:
9780333949924
File:
87 MB

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Consuming Behaviour by John Desmond
$15.99

Availability: 5000 in stock