Consumer Behaviour and Advertising Management

Consumer Behaviour and Advertising Management Matin Khan

Suitable for students pursuing courses in management in universities and students in India, this work explains the fundamentals of the subjects and is illustrated with practical examples in Indian environment. Categories:
Business & Economics – Sales & Marketing
Year:
2006
Publisher:
to New Age International Pvt Ltd Publishers
Language:
english
Pages:
391
ISBN 10:
812241947X
ISBN 13:
9788122419474
File:
28 MB