Consumer Behavior by Frank Kardes


Consumer Behavior by Frank Kardes
Authors: Frank Kardes
Year: 2010
Publisher: Cengage Learning
Language: english
ISBN 13: 9780538745406
ISBN 10: 538745401
Categories: Business and Economics, Sales and Marketing
Pages: 60

Availability: 5000 in stock

SKU: 9780538745406 Categories: ,

Consumer Behavior Frank Kardes, Maria Cronley, Thomas Cline
This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications. CONSUMER BEHAVIOR, First Edition, devotes ample attention to “classic” consumer behavior topics, including consumer information processing, consumer decision making, persuasion, and the role of culture and society on consumer behavior. In addition, this innovative new text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical concepts, cutting-edge research findings, and applied real-world examples that illustrate how successful businesses apply consumer behavior to develop better products and services, market them more effectively, and achieve a sustainable competitive advantage. With its strong consumer-focused, strategy-oriented approach, CONSUMER BEHAVIOR, First Edition, will serve students well in the classroom and help them develop the knowledge and skills to succeed in the dynamic world of modern business. Categories:
Business & Economics – Sales & Marketing
Cengage Learning
ISBN 10:
ISBN 13:
166 MB


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Consumer Behavior by Frank Kardes

Availability: 5000 in stock