Branding with Powerful Stories: The Villains Victims and Heroes Model

$15.99

Branding with Powerful Stories: The Villains Victims and Heroes Model
Authors: Greg Stone
Year: 2018
Publisher: Praeger
Language: english
ISBN 13: 9781440864773
ISBN 10: 1440864772
Categories: Business and Economics, Sales and Marketing
Pages: 60
Edition:

Availability: 5000 in stock

SKU: 9781440864773 Categories: ,

Branding with Powerful Stories: The Villains, Victims, and Heroes Model Greg Stone
Compelling stories exalt, motivate, and acculturate every worker in an enterprise. They also attract customers and media alike. Imagine an elderly man, snowed in, unable to shop for groceries until a supermarket comes to the rescue and delivers his food. The story of this company going out of its way to help a customer in need will resonate not only with consumers but also with employees.
This book explains not just how to tell a captivating story, but also what elements–namely, villains, victims, and heroes–it should include in the first place. This approach is based on the notion that in business messaging, the villains may just be your best friends. The “villains” are simply any problems that cause pain, discomfort, or extra expense for customers, who are in effect the “victims.” As for the “heroes,” they are best illustrated by the supermarket going beyond expectations. Who in business wouldn’t want to emulate that company?
If your products and services offer real solutions to customers’ predicaments, there is nothing more powerful than communicating that message and making sure your potential customers remember it. Categories:
Business & Economics – Sales & Marketing
Year:
2018
Edition:
Hardcover
Publisher:
Praeger
Language:
english
Pages:
204 / 220
ISBN 10:
1440864772
ISBN 13:
9781440864773
File:
10.98 MB

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Branding with Powerful Stories: The Villains Victims and Heroes Model
$15.99

Availability: 5000 in stock