BrainScripts for sales success: 21 hidden principles of consumer psychology for winning new customers

$9.99

BrainScripts for sales success: 21 hidden principles of consumer psychology for winning new customers
9780071834070, 0071834079, 9780071833608, 0071833609

Availability: 5000 in stock

SKU: 9780071834070, 0071834079, 9780071833608, 0071833609 Category: Tag:

Why do some salespeople close deals like crazy, and others usually only get doors closed in their faces? For example … Salesman Joe routinely writes deals on homes worth over $3 million … while poor Bill bangs his head against the wall trying to sell $24 cell phones. Lindsay wins awards for moving the most $380,000 Rolls Royce Phantoms during the slow summer months… while poor Buffy got fired because she couldn’t persuade more business owners to try her $79 a month coffee-delivery service. These four salespeople have great personalities, firm handshakes and excellent prospecting and follow-up skills, but the difference in their performance is staggering. This book takes readers on a fascinating tour inside their prospects’ minds and teaches 21 powerful techniques of consumer psychology that really work. Plus, dozens of real-life scripts show reacers exactly how to incorporate them into their own sales presentations. —

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