Blue ocean strategy

Blue ocean strategy Kim, W. Chan & Mauborgne, Renée [Kim, W. Chan & Mauborgne, Renée]

**The global phenomenon that has sold 5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents—now updated and expanded with new content.** This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you knew about the requirements for strategic success. Now updated with fresh content from the authors, *Blue Ocean Strategy* argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth. Categories:
Business & Economics – Sales & Marketing
Year:
2016
Language:
english
ISBN 10:
1625274491
ISBN 13:
9781625274496
ISBN:
B00O4CRR7Y
File:
06 MB