Applied Social Marketing and Quality of Life: Case Studies from an International Perspective

$9.99

Applied Social Marketing and Quality of Life: Case Studies from an International Perspective
Authors: M. Mercedes Galan-Ladero
Year: 2021
Publisher: Springer
Language: english
ISBN 13: 9783030832858
ISBN 2983030832856
Categorie: Sales and Marketing
Pages: 442 / 422
Edition:

Availability: 5000 in stock

SKU: 9783030832858 Category:

Applied Social Marketing and Quality of Life: Case Studies from an International Perspective M. Mercedes Galan-Ladero, Reynaldo G. Rivera

This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries.  The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.
Categories:
Business & Economics – Sales & Marketing
Year:
2021
Publisher:
Springer
Language:
english
Pages:
442 / 422
ISBN 10:
3030832856
ISBN 13:
9783030832858
Series:
Applying Quality of Life Research
File:
9.46 MB

Reviews

There are no reviews yet.

Be the first to review “Applied Social Marketing and Quality of Life: Case Studies from an International Perspective”

Your email address will not be published.

Shopping Cart