Answers for Ethical Marketers: A Guide to Good Practice in Business Communication


Answers for Ethical Marketers: A Guide to Good Practice in Business Communication
Authors: Deirdre Breakenridge
Year: 2021
Publisher: Routledge
Language: english
ISBN 13: 9781003080466
ISBN 5851003080464
Categorie: Responsibility and Business Ethics
Pages: 192 / 183
Edition: 1

Availability: 5000 in stock

SKU: 9781003080466 Category:

Answers for Ethical Marketers : A Guide to Good Practice in Business Communication Deirdre Breakenridge
With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your ethics and values into every media interview. With the understanding of how personal and professional ethics align, business leaders, managers, and students will maneuver their way around this new landscape showcasing their values in ethical conduct. This book is divided into eight important areas based on where and why a breakdown in ethical behavior is likely to occur, and delivers advice from experts on the frontlines of business communications who know what it means to face the inherent changes and challenges in this field. With more than 80 questions and answers focused on guiding marketing, PR and business professionals, readers will uncover situations where ethics are challenged, and their values will be tested. This straightforward Q&A guidebook is for professionals who realize ethics are a crucial part of decision-making in their communications and who want to maintain trust with the public and their positive brand reputations in business. Readers will receive answers to pressing ethical questions to help them apply best practice guidelines and good judgment in their own situations, based on the stories, theories, and practical instruction from the author’s 30 years of experience as well as the thought leaders featured in this book. Categories:
Business & Economics – Responsibility and Business Ethics
192 / 183
ISBN 10:
ISBN 13:
48 MB


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