An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques (Market Research in Practice Series)

An Introduction to Market & Social Research: Planning & Using Research Tools & Techniques (Market Research in Practice Series) Ian Brace, Karen Adams

Established market researchers offer a complete, step-by-step guide to basic principles and techniques Market research is vital for businesses, both large and small. It provides the information needed to encourage success, enhance competitiveness and maximize profits. With the inclusion of tasks and multiple-choice questions in each section, this introductory textbook is also a workbook. Full of bite-sized chunks of information, with lots of practical examples, “An Introduction to Market and Social Research” is essential to students and anyone looking for guidance to managing research. Published with the Market Research Society Categories:
Business & Economics – Sales & Marketing
Year:
2006
Language:
english
Pages:
154 / 161
ISBN 10:
1429467460
ISBN 13:
9781429467469
File:
429 KB