All Thumbs: Mobile Marketing That Works

All Thumbs: Mobile Marketing That Works Michael Dru Kelley

Mobile devices are now in the hands of nearly half of the world’s population. However, 80% of mobile marketing either doesn’t work and has a high abandon rate, or doesn’t fit into a brand’s overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.

Categories: Business & Economics – Sales & Marketing
Year: 2014
Publisher: Palgrave Macmillan US
Language: english
Pages: 224
ISBN 10: 1137510161
ISBN 13: 9781137510167
File: 629 KB