Advertising and Public Relations Research 2nd Edition

$9.99

Advertising and Public Relations Research 2nd Edition

Authors: Donald W. Jugenheimer
Year: 2014
Publisher: Routledge
Language: english
ISBN 13: 9780765636065
ISBN 178765636069
Categorie: Sales and Marketing
Pages: 376
Edition: 2

Availability: 4999 in stock

SKU: 9780765636065 Category:

Advertising and Public Relations Research 2nd Edition

Advertising and Public Relations Research Donald W. Jugenheimer

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors’ goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations. Categories:
Business & Economics – Sales & Marketing
Year:
2014
Edition:
2
Publisher:
Routledge
Language:
english
Pages:
376
ISBN 10:
0765636069
ISBN 13:
9780765636065
File:
94 MB

Reviews

There are no reviews yet.

Only logged in customers who have purchased this product may leave a review.

Shopping Cart
Advertising and Public Relations Research 2nd Edition,Advertising and Public Relations Research 2nd Edition
$9.99

Availability: 4999 in stock