10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work

$9.99

10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work
Authors: Barry H Cohen
Year: 2006
Publisher: Adams Media
Language: english
ISBN 13: 9781598690828
ISBN 191598690825
Categorie: Sales and Marketing
Pages: 272
Edition:

Availability: 5000 in stock

SKU: 9781598690828 Category:

10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work Barry H Cohen

10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can “out advertise” the competition—even if you can’t outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of all—how to effectively measure the success of your advertising. Categories:
Business & Economics – Sales & Marketing
Year:
2006
Publisher:
Adams Media
Language:
english
Pages:
272
ISBN 10:
1598690825
ISBN 13:
9781598690828
File:
1.10 MB

Reviews

There are no reviews yet.

Be the first to review “10 Ways To Screw Up An Ad Campaign: And How to Create Ones That Work”

Your email address will not be published.

Shopping Cart